A familiar face within the aesthetics industry, Stephanie weighs in on her new role and what she brings to the SPA+CLINIC team.
As SPA+CLINIC’s current Managing Editor, Nadine Dilong, prepares to go on maternity leave, the team is excited to announce Stephanie McLean as her maternity leave cover. “I am so happy to have found someone that knows the aesthetics and wellness industry inside out to be my trusted replacement while I am busy changing diapers,” says Nadine. “A lot of you will know Stephanie already as she has been an important member of the industry for many years.”
Stephanie officially starts her new role on October 23, bringing with her a wealth of experience in beauty, wellness, and editorial content. To have our readers get to know our new editor, we sat down with Stephanie to talk about her professional background, her passion for the industry, and what she’s most looking forward to in her time at SPA+CLINIC.
What part excited you so much about the role?
What excites me most about the role is the opportunity to collaborate with incredible Australian and international brands, as well as aesthetic entrepreneurs with unique, impactful stories and strategies that help elevate the industry as a whole.
What were you working in previously?
I’ve been managing my own marketing agency, Social Aesthetic Co., for the past 5 years. Initially starting with organic social media, we’ve expanded our service offering to include paid ads, content creation and website design. Prior to this, I worked in tech sales, managed a chain of skin clinics and served as a trainer in both the spa and skincare industries.
In your opinion, what’s your predictions for the year ahead for the spa & aesthetics industry?
Oh I love this question. In relation to aesthetics, I feel we are pairing back on the injectables and refocusing on skin health. Additionally, menopause is becoming a central topic in skin regeneration discussions, understandably due to the large role it plays in skin ageing.
In the spa industry, I see a shift towards a more introspective approach, where energy and science are being combined. There’s a growing understanding of the holistic impact that long-term nervous system stress can have on our bodies. This integrative approach will extend from treatments through to retreats.
Lastly, I do see both the spa and aesthetics industries integrating AI, whether that be to personalise or optimise treatment planning I see it co-piloting practitioners.
You can reach Stephanie on smclean@intermedia.com.au from October 23, while Nadine will still be available on ndilong@intermedia.com.au until November 8.
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