Mala McAlpin BLC Cosmetics partner as exclusive distributor in Australia of HydroPeptide
BLC Cosmetics have revealed to SPA+CLINIC they are now the exclusive distributor of HydroPeptide brand in Australia, New Zealand and Pacific Islands, effective Monday 3 February, 2020.
CEO Nikki Somerset shares her excitement with us, saying “BLC Cosmetics is very proud to have been appointed as the exclusive distributor for HydroPeptide in Australia and New Zealand as a partner brand to our prestige skin care portfolio. The brand positioning works exceptionally well with our existing portfolio and the addition of HydroPeptide to our multi-brand offer provides our partners with a flexible choice of leading products and treatments to suit their customer needs.”
According to Nikki, we can look forward to seeing plenty of new launches, and a focus on education throughout the coming year.
“During our transition phase we’ll be working on ensuring stable product supply and delivering new education tools as well as bringing some new products to the market, including Firma-Bright, a 20% vitamin C booster. Marketing is a key focus for the brand, and we’ll be working with our partners to drive brand awareness and brand clarity to increase consumer consideration and conversion in the professional market.”
HydroPeptide is a professional cosmeceutical range established in 2004 in Issaquah, Washington, USA. Founded on the principles of epigenetics, the products are formulated by a team of geneticists using peptides, which signal genes in order to influence genetic expression in the skin; “switching on” and “switching off” genes to take advantage of possible anti-ageing benefits and improved cell performance.
Distributed in over 30 countries globally, HydroPeptide is experiencing global growth and has identified Australia, New Zealand and the Pacific Islands as a key opportunity market. During their recent market review, BLC Cosmetics was selected as the new distribution partner due to their leading multi-brand distribution network, service model and infrastructure. HydroPeptide has been available in Australia since 2012, and is represented in an estimated 100 salons and spas.
