Stephanie McLean Why Paris can’t get enough of Hydrafacials.
Earlier this month, Hydrafacial introduced its first clinically proven product, the Hydralock HA Booster. This advanced formula features a proprietary blend of triple hyaluronic acid, vitamin B5, and fruit extracts for intensive hydration. In a study commissioned by Hydrafacial, Hydralock HA Booster clinically increases skin hydration by three times, helping to plump and firm the skin. The study also revealed a 63% reduction in the appearance of wrinkles after just one treatment.
These remarkable results after just one treatment caught the attention of heiress Paris Hilton, who has since joined Hydrafacial as an official ambassador for the Hydralock HA Booster. Paris, a self-described beauty and wellness devotee, has invested in her own at-home spa, complete with her very own Hydrafacial device for the past two years.
For Paris it’s all about selecting products and companies she aligns with, advocating that personalised health is a game changer. In a TikTok reel she posted, she tells her followers how “iconic” Hydrafacial is and that she “decided to rename it ‘Hydraslaycial'”. Watch the full reel below:
While this new partnership expands consumer reach with Paris’s 27 million instagram followers, BeautyHealth, the parent company of Hydrafacial, is dedicated to further investing in science, recognising that both clinicians and practitioners value evidence-based clinical results.
“Our strategy is med tech meets beauty. We have a device which is important but it’s the solutions that are going through the device that actually elevate the treatment and give us results”.
Marla Beck, CEO of BeautyHealth, parent company to Hydrafacial
Further to this Beck has stated that Hydrafacial plans to continue launching partnerships with clinical boosters, further expanding their existing portfolio of 15 boosters, which already include JLO and Dr Dennis Gross among others.
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