Jenni Gilbert Hands-on therapies allow you to develop a close and trusting relationship with clients. But, with the upsurge of high-tech treatments, this tends to have taken a back seat. Now “the experience” is all-important.
We’re more and more time poor. Everything seemingly has to be “now” and results-driven.
Sure, that has a predominant place in the modern aesthetics landscape.
But what’s creeping back is the profound power of touch, and dedicated attention to a client’s sensory experience.
Consumer surveys are increasingly showing that consumers are willing to spend good money if they feel they are getting an authentic experience that makes them feel like gold and aligns with their personal values.
And no matter how luxurious and effective the products are that you offer for retail, you’ll have less likelihood of upselling them if you don’t incorporate them in an unforgettable treatment experience.
Recently, when feeling wired and stressed, I had my hair coloured and cut after way too long. I was getting fully impatient with the time it was taking, until I took my place at the basin for the shampoo, condition … and head massage.
I swear that is the true reason I get my hair done. After 10 minutes of scalp and neck massage, that sent tingles throughout my body and relaxed me totally, I felt like a different person.
Imagine how much more impactful a full and/or body treatment can be!
There’s nothing that can really replace the hands-on factor to create a bond between practitioner/therapist and client.
Facial treatments incorporating specialised massage techniques are enjoying a renaissance – not instead of technology-based procedures, but as an essential complement to them.
The profound sense of wellbeing and relaxation they generate is guaranteed to keep you in touch with your clients on a more regular basis – but there are even more benefits than that.
Aesthetics, as you would well know, is now a results-driven culture. Clients are more discerning and demanding than ever about how they spend their precious time and money.
A therapist who truly understands facial anatomy and the many benefits and power of massage knows that it can achieve results comparable to – even exceed – those of technology-based treatments.
“Creating an unforgettable and utterly lavish experience is tops on every client’s list,” says Lucika Rind from Hale ‘O’ Nails + Beauty in Armadale, Melbourne.
“When a client is look seriously to invest in themselves they are not just after a mere treatment, but a ritual.
“Today, they are expecting more from their experience than ever before.
“To be truly a sumptuous pampering, it needs to include all the components … relief from everyday stress related concerns, have a sensory element, the ability to ensure a radiant and more youthful complexion, include the power of touch and the use of rare, extravagant and active ingredients.
“When it comes down to the wire, clients want the undivided and exclusive attention of an educated therapist who is skilled in their craft.”
One such ritual is the new-to-Australia Skeyndor Timeless Prodigy Facial Ritual, that features more than 25 highly concentrated and active ingredients and specific rejuvenation processes using Cell Genesis Activators featuring damask rose stem cells that work to boost cell numbers, Cell Quality Perfectors that use white truffle extracts to protect and restore the quality of cells and Cell Functionality Enhancers to promote the activity of cells and to do this, includes kombucha tea.
In addition to these very luxurious and noteworthy ingredients, it combines a holistic welcome ritual of Thai and Shiatsu origins and specialised energy and chakra balancing techniques to boost deep relaxation and client’s wellbeing. In addition, it offers the benefits of a lymphatic drainage.
Part of the reason we are literally losing touch with clients is because of their high expectation of getting virtually instant, visible results.
Today’s clients are seeking value for money, with products and treatments that deliver visible results. As a result, many salons and clinics are turning to non-surgical cosmetic procedures.
While these procedures are important, they are no more important than the traditional hands-on treatments.
We work long hours at in an office or in the home and our weekends are gobbled up with shopping and domestic chores, with little time for self.
A visit to a salon, spa or clinic for some pampering may be a client’s only chance to escape and wind down.
People love to be pampered; relax and seek solace in a caring, warm environment. Sometimes people just need to talk to someone away from their friends and family, and beauty and skin therapists often find themselves in the role of proxy psychotherapists.
VOGUEIMAGE.COM.AU (for Skeyndor Timeless Prodigy)
