Jenny Berich Cosmoprof North America, the largest business-to-business beauty event in the US, has joint forces with LA Fashion Week to create a limited edition BOUTIQUE beauty box.
Announcing the collaboration, CPNA marketing director Daniela Ciocan said that CPNA always seeks out innovative and complimentary collaborations, and has once again created a solid intiative never before done by a beauty exhibition.
“It is no secret that fashion and beauty are inherently linked,” she said.
“We are thrilled to partner with LAFW to further combine these two worlds and give guests an exclusive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.
“Recognised as the breeding ground of cool indie beauty and fashion labels, Los Angels offers the right elements for such a partnership whereby niche sought after beauty and fashion labels are on display together for this unique cultural event showcasing fall 2018 trends.”
VIPs attending LAFW shows and installations will be treated to a taste of CPNA indie beauty brands through the show’s coveted curated limited-edition BOUTIQUE beauty boxes; featuring new to market beauty products.
According to Daniela, this exclusive opportunity gives Fashion Week VIPs a rare look inside the global beauty exhibition, not open to the public, where up-and-coming brands are discovered.
Created by HCT Packaging, a leading packaging supplier for the cosmetics industry, the beauty box will include products from leading brands such as Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man and Royal Apothic.
“Participating exhibitors in this program will benefit from a collaboration that takes their products from the show floor and into the hands of tastemakers, celebrities, influencers and media,” said Daniela.
LAFW executive producer Arthur Chipman added that LAFW and CPNA are both dedicated to raising the profile of new and emerging brands “through the global looking glass in a multi-sensory, showcase of what’s new and innovative”.
“With so many celebrities, influencers and tastemakers at both our events, this collaboration brings tremendous value to everyone involved.
“We are thrilled to help indies get visibility and look forward to expanding the collaboration with CPNA in the future.”
For more information visit www.cosmoprofnorthamerica.com.
