Nadine Dilong Christmas is the perfect time to rev up the retail side of your business as everybody is looking for gifts. Offering special deals, sending out discount vouchers, or including Christmas themed products in your salon or clinic – there are many ways to motivate clients to spend more money during the festive season.
Australian natural skincare leaders Skin Juice have come up with a concept that makes gift giving easy and stress-free: The Gift Bar.
Available both online and in store, Skin Juice’s gift bar allows customers to mix and match any products to be packaged in a beautiful gift box of their choice, complete with a hand-written, personal card.
Skin Juice Founder, Joanne Dampney, explains that “Gift Bar is the perfect way to send a beautifully-presented gift box packed with luxurious skincare treats, while allowing you to customise the contents to create a wholly personalised gift. Plus, the ability to do it all online means you can build and send a stunning gift box in just minutes, without leaving your home or office!”
As every product from Skin Juice’s range is available in the gift bar, customers can create their ideal combinations of skincare customised to the recipient’s needs and preferences. Skin Juice offers products for women, men, teens and pregnancy, and everything is organic, free from chemical nasties and never tested on animals.
By making Christmas gift shopping easy, Dampney can offer her customers more than just skincare – she’s offering convenience, which is high on most people’s priority lists. According to Adobe Analytics, U.S. retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving last week, up 17.9 percent from a year ago, showing people are willing to spend money, especially when they feel they’re getting a good deal.
Initiatives like Gift Bar should therefore be seen as a great way to increase revenue at the end of the year.
