Taneesa Williamson A three-day, multi-site hybrid symposium filled with education from key opinion leaders and hands-on training.
Galderma Australia, through its partnership with Australian brand experience company, Synergy Effect, has been awarded the Global Best Practice Award for innovation in healthcare professionals education following the success of its multi-site and hybrid ‘First Impressions symposium’ earlier this year.
Lani McGuire, Head of Portfolio and Education, Galderma Aesthetics, explained that the hybrid education event and clinical training symposium, First Impressions, leveraged streaming and virtual technology to engage with international Key Opinion Leaders (KOLs) to present to HCPs right across the JPAC region. The hybrid education event and clinical training symposium presented to over 6,000 delegates based in around 15 cities, with the three-day event delivering presentations from international speakers and local speakers, such as Cosmetic Dermatologist Dr Natasha Cook and Plastic Surgeon Dr Stephen Liew.
The Sydney location was then converted into four training clinics, where healthcare professionals could undertake hands-on training under the highly regarded KOLs’ supervision. It was simultaneously accessed by the widely dispersed audience, encouraging real-time conversations, feedback, session contribution and interactivity throughout the three days of the program.
Each live location across the region was hosted by Galderma representatives and had live speaker and audience feedback throughout. Galderma’s Managing Director of ANZ, Ercument (Arj) Ates initiated the decision to deliver the First Impressions campaign launch in March 2022.
Experiential hubs for educational/brand-engagement activations were incorporated at all live sites, including eye-tracking technology, quiz leader board with live results, a photo booth with virtual projections, live polling, and more. At a time when brands and guests are craving connection, education and fun, these activation solutions really delivered impact. As Arj said, “For the first time ever, HCPs across the JPAC region, from regional towns or non-metropolitan areas, could engage directly with international experts located around the world, and each other, in real-time engagement. The high-touch, high-quality education this symposium delivered ensured HCPs were kept up to date, and their patients were not held back.”
“Galderma has demonstrated an entirely new way of delivering high-quality educational content to engage with large audiences in a meaningful way, along with a high-quality brand experience – providing a future-forward event strategy.”
Michael Fleck, Director of Synergy Effect
The symposium set the bar to a very high standard that they plan to exceed year on year. Post-event survey showed 99 percent of guests said the experience exceeded/met their expectations, with 86 percent said the event exceeded industry standard. It also delivered significant return on investment, with 94 percent of attendees reporting that they will incorporate additional Galderma products into their practice.
Global award winner First Impressions wasn’t just a winner for the guests, it was also a winner for Galderma in Australia. Galderma’s head office has established a Global Best Practice Award and for the first time, the Australian office won. “This is a major recognition for the team, as they were extremely proud of the event and the results it achieved,” says Arj.
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