Mala McAlpin Another year, another Beauty Expo Australia all wrapped up, with Australia’s beauty industry coming together last weekend for two days of education, product launches, demonstrations, and networking at the International Convention Centre Sydney (ICC).
Cory Watson, Event Director for Beauty Expo Australia, said of this year’s event “It’s been a fantastic year for Beauty Expo Australia. Salon owners and beauty brands are looking to connect with all facets of the industry, and Beauty Expo provides the ultimate environment that is conducive to business – whether that be connecting with new clients or maintaining existing relationships. The feedback we’ve had from both exhibitors and visitors has been amazing and it’s so gratifying to see them feeling inspired and driven for the year ahead.”
Seminar stages were jam-packed, with even more emphasis than ever before placed around education. Sessions were shifted to be hosted in the centre of the Expo floor, allowing them to be part of the ‘hustle and bustle’ as opposed to being hosted in exterior rooms. The incredible popularity of this year’s education sessions further illustrated the ongoing need for beauty and aesthetics practitioners improving their skills and keeping up with current trends in order to stay ahead, with ultra-savvy consumers continuing to seek higher and higher standards of service.
Guests learned how to transform the client experiences while increasing profit and driving business loyalty at Bernadette Beswick’s ‘Consultation Champion’ session, while founder of The Beauty Chef, Carla Oates, shared her ever-trending knowledge and experience around gut health’s link to beauty and ageing.
Prominent skin practitioner and educator, Sarah Hudson, led several sessions on the Anti-Ageing Stage, where she also played the role of MC across both days. Perhaps her most popular included ‘Treatment Room Styling and Set-up’, where Sarah shared with attendees how to bridge the gap between style and function, featuring demos utilising the latest luxe spa linen from Spring Spa Wear.
Education headlines were stolen this year, of course, by celebrity brow stylist Kelley Baker, who conducted a highly-anticipated, sold-out workshop where visitors learned how to achieve the notorious insta-worthy brow techniques that Kelley applies to her celebrity clients, including the Kardashian sisters, Cardi B, Ariana Grande and Zendaya Coleman.
Leading skin and aesthetics industry exhibitors returning to Expo included Babor, Murad, Ultraceuticals, PAYOT, Age Delay, The Global Beauty Group, Advanced Cosmeceuticals (Medik8, Lycogel and Mesoestetic), Skin Juice, Candela, Cutera, Salt Facial, Lumenis and Spring Spa Wear. Some of the brands were also excited to unveil some new launches over the weekend, including:
- Murad Replenishing Multi-Acid Peel that accelerates cell renewal by 33% in 7 days and utilises an AHA/BHA/TXA blend for smoother, brighter, youthful-looking skin
- DOCTOR BABOR PRO, the highest professional level skincare from BABOR, with its range of innovative intensive peels and powerful concentrates
- HydroSkinCare Vitamin A Serum, an anti-ageing essential that stimulates collagen production
- Alma Lasers introduced their aesthetic medical and surgical laser machines including Soprano Titanium, PICO CLEAR Harmony XL Pro, and Accent Prime
Beauty Expo Australia has already announced next year’s dates, and will be returning to the International Convention Centre Sydney (ICC) on 22-23 August 2020.
