Mala McAlpin One of the biggest global beauty industry events of the year, Cosmoprof Worldwide Bologna, kicks off today, and their CosmoTalk seminar program is looking as exciting as ever.
With sessions based on some of the biggest trends of the moment, and projections on what the landscape will look like as far as 2025, these are our top picks of the 2018 program:
THE METEORIC RISE OF BEAUTY TECH: SMART, SAVVY, DISRUPTIVE AND HYPER-PERSONAL
Thursday 15th March 12pm – 12.45pm
Technological advancements that have traditionally been reserved for the gaming, social media, healthcare and medical industries are now taking beauty tech innovators to new heights, and the beauty regime has received a huge makeover to reflect these changes. VR and augmented reality systems are available for analysing and treating skin problems, as well as educate consumers in a way that is 100% personalised to the client.
WHAT’S NEXT IN INFLUENCER MARKETING? MEET TODAY’S BEAUTY INFLUENCERS
Thursday 15th March 12pm – 12.45pm
Hear firsthand from several renowned Beauty Influencers, who collaborate with top tier beauty brands around the globe, and their thoughts on the most effective practices, so you can come away with the foundation to building your own Influencer strategy. Panellists will also share upcoming Influencer Marketing trends for 2018 and beyond.
NATURAL & ORGANIC: AN UPDATE OF WHAT’S ON IN THE INDUSTRY
Friday 16th March 10.30am – 11.15am
Hear the latest developments in the natural and organic cosmetics industry from a range of experts – everything from standards, green raw materials, to marketing issues. What is the state of the natural and organic market, and what developments we expect to see in the near future?
ALIGNING BRAND STRATEGIES WITH NEW CONSUMER VALUES
Friday 16th March 11.30am – 12.15am
The values of beauty consumers are changing, with behavioural shifts that stem from a new focus on green and ethical consumerism, and more eco-friendly choices. This seminar will teach visitors to update their marketing and brand strategy to incorporate this new consumer shift.
THE BEAUTY WORKOUT: KEEPING UP WITH THE ATHLETIC BEAUTY TREND
Saturday 17th March 1.30pm – 2.15pm
Consumers are now being encouraged to exercise both bodies and minds, and health and fitness is currently being seen as an integral part of daily life. Beauty brands now must better align themselves with these interests in order to attract the increasingly common ‘fit girl’ client.
For more information, visit www.cosmoprof.com or check out the full program here.
