Lu Chen In this day and age, business owners have access to a seemingly bottomless well of information and data relating to their business. From website analytics, to staff efficiency and client visit data, it can be easy to be overwhelmed by the sheer volume of information. But when it comes to finding meaningful insights from the data that’s available, it can be hard to sift the corn from the chaff and work out what it is the data is telling you to do.
Raw data means nothing unless you can show a change. Context is key. Ask a spa owner their number of bookings for the day and we can guarantee that number is going to feel pretty meaningless to you. But what if they said “30% more bookings than this day last year”? Suddenly, that highlights a business that is growing, and that data becomes an insight.
By setting benchmarks and targets within your business, you can suddenly pull tangible, actionable buckets of information out of that bottomless well of data.
THE TARGETS YOU SHOULD BE TRACKING
Research has proven that by arming yourself with insights across four key areas, you can drive performance skyward within your business:
Client visits
By tracking your number of client visits historically, and aiming to increase these, you will in turn see either an increase in revenue, or a problem. If your revenue doesn’t increase with more visits, it’s important to look at any changes to your pricing, or the type of visits you’re receiving.
Rebooking percentage
We all know how much easier it is to retain a client than it is to attract a new one. That’s why it’s so important to be tracking your rebooking percentage and ensuring your clients stay loyal to your clinic. To help reach your business goal of increasing visit frequency, make sure your team are all offering a revisit timeframe recommendation that will suit the client and your business. Clients rely on you to tell them when they need their next appointment, so encourage staff to have their appointment booked before they reach the front desk. You can set a rebooking percentage target for your employees to keep a close eye on this KPI that will directly influence visit frequency.
Average spend
If you can continually improve on your average spend targets, each client becomes increasingly valuable, and each visit does too. Show your staff different ways to upsell – whether that’s products, or treatment plans and make sure they understand the importance of the upsell.
Sales breakdown
Net sales, individual sales, retail sales – they all paint a picture of the health of a business. By setting individual staff sales targets, you can drive employee motivation and reward high-performing staff. By giving your team visibility over daily net sales targets, they can be encouraged to work together to achieve a united goal. By setting retail sales targets, your staff will be encouraged to upsell – and in turn, increase your average spend. Staff engagement is a key to success in any business, and setting targets is a great tool to motivate and reward your team.
HOW CAN YOU TRACK THEM?
Having a data-driven approach to business is key to long term success in the digital age. But it’s all about the tools you use along the way to help give you the insights you need to empower your staff and help them make those influential decisions. That’s why Shortcuts created Targets, a dashboard that lives in the cloud so your team can check in on their key numbers from any device at any time.
Targets gives you the power to keep an eye on your business KPIs, drive improvements and grow your business with this flexible, highly visual cloud-based feature. You can set up weekly targets for your team and your business so you can all focus on the areas that matter most to you.
Targets tracks seven essential business metrics:
- Net sales for the business
- Total sales for employees
- Service sales
- Retail sales
- Rebooking percentage
- Average spend per visit
- Client visits
These numbers can be used together seamlessly to drive revenue for your clinic. By giving your staff visibility to their individual and team targets and the ability to access the dashboard whenever they’re at work, your employees will be encouraged to drive your business success. They can even keep track of how they’re going from their mobile device!
As a business owner, you can use the dashboard to keep track of their individual performance and set their targets, making employee reviews a breeze. This exciting release by Shortcuts will give your staff all the information they need right at their fingertips to maximize revenue from each client’s visit.
“Cloud reporting already helps me to understand how my clinic and staff are performing, even when I’m not there. Targets will be a great way to quickly see how we are tracking for the month, and how we’ve performed compared to previous years. We’ll easily be able to see what we’re doing well and where we need to improve!”
Sofia Amirova, Amirova Cosmetic Clinic, Rosebery NSW
The Shortcuts journey began way back in 1994, the brainchild of salon owner Joanna Burgess, who joined forces with two forward-thinking software developers to create what has become one of the most powerful hair and beauty software solutions on the market. Now, Shortcuts is one of the world’s leading software providers for the hair and beauty industry, and can be found in more than 14,000 salons and 45 countries worldwide. To learn more about the new Targets feature by Shortcuts, be sure to visit www.shortcuts.com.au/targets
