Mala McAlpin From Jane Iredale’s new collection ‘In Full Bloom’, the Pure Basics Eye Shadow Kit features five feminine matte shadows in a wearable palette that doesn’t take itself too seriously. The highly pigmented shades are long-lasting and crease-resistant, and are formulated with both minerals and botanical extracts, meaning a gentle and safe option for sensitive eyes. Available in 6 colour options, each containing 5 shades.
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