Mala McAlpin Looking to expand your services to meet the ever-growing holistic and wellness trend? Or perhaps your spa or clinic is a regular host of events and you’re looking for some new ideas? Whatever the case, look no further!
As our industry continues to increase its focus on holistic beauty and wellness services, hosting workshops or events in this field are a great way to keep up with the current trend, even if you’re not quite ready to permanently add these types of services to your menu. You can cater to your existing and (hopefully!) future clients, gauge the interest generated, and go from there, without fundamentally changing or adding to your core offerings.
Events can also be beneficial for your business in a number of ways – profile building, raising awareness around your area, positioning yourself as a leader, generating media and social media coverage, and more.
So without further ado, here are our top picks for wellness workshops that are proving popular in new and existing spas, clinics and health retreats around the country:
- Yoga
You won’t find a wellness retreat without some type of yoga or pilates class, and hosting group sessions is a great offering for those of your clients who would like to enhance their post-spa state of relaxation and mental clarity. It’s an ideal match, as yoga offers many of the same benefits as some spa treatments – reducing inflammation, boosting energy levels, increasing blood flow, improving digestion and of course, reducing stress. - Nutrition & gut health
It’s becoming a widely accepted truth that exterior beauty treatments can be boosted tenfold when carried out in combination with internal solutions, like supplements, and that gut health has a profound affect on our bodies, the appearance of our skin, and how we age. Host an event led by a nutritionist or supplement expert to educate clients on the link between internal health and external beauty. - Ayurveda
Another category gaining mainstream popularity at the moment, Ayurveda is the ancient system of Indian medicine, which encourages specific diet, exercise and supplement choices to optimise health and wellbeing according to each individual’s mind-body type. Invite an Ayurvedic expert to speak about this unique system, and have some live demonstrations of Ayurvedic products and treatments for guests to peruse at their leisure. - Aromatherapy
A classic option, this is a great choice if you would like to run a workshop that is more on the interactive side, and attendees will love playing around with different scents for their individual needs. After all, everyone loves a personalised experience! This type of workshop may be particularly successful in light of the current natural perfume trend – ensure guests are able to mix up and take home their own bottles of fragrance. - Healing & Mindfulness Demonstrations
If your spa or clinic is already lucky enough to have any TCM, healing or mindfulness experts on board, ensure you are putting their skills on show with an event that demonstrates their most popular treatments. Guests will enjoy watching live demos of these unique offerings, particularly immersive activities like Sound Bath Healing, Chakra Healing, Qi Gong or Mindfulness Meditation.
