Mala McAlpin 
Sunday June 2nd and Monday June 3rd saw the return of Naturally Good, the B2B expo bringing together professionals, brands and business owners from all facets of the health, wellness, and natural beauty markets for two days of discovery, education and networking.
Spas and clinics with a keen interest in clean beauty trends received their dose of news from Cindy Luken (lük beautifood) and Belinda Hughes (The Natural Beauty Expert) during Sunday’s panel Natural, Organic and Clean – Indie Beauty Trends Impacting Australian Retail, and those wanting to boost their marketing efforts came away satisfied after seeing Scott Sunderland (Tribalism) and his tips on How to Rank Number 1 on Google, or Felisha Mendoza Mina’s (Milk It Academy) talk on Video Marketing- Storytelling Essentials to Drive Sales.
The exhibition floor was jam-packed with an exciting mix of health foods and beverages, alternative medicines, and huge variety of emerging organic beauty brands to meet the needs of the ever-growing natural beauty sector. Organic creams, soaps and serums perhaps had the largest presence (including Aly’s, Rohr Remedy, Madara) followed closely by both established and new aromatherapy ranges like Lively Living, Australian Body and Anjali.
Judging by the presence across the floor, some other beauty and wellness trends that seem to be making their way onto the scene include:
Natural perfumes – including brands such as Amacyn and Sonia Oats that strive to produce unique and high end fragrances that differ from the usual ‘natural spa’ scents.
Manuka honey – the new hemp! Making a particularly profound presence during the expo.
Sustainable consumables & brushes – recyclable packaging has now expanded into sustainable and recyclable options including hair brushes, body brushes, toothbrushes, facial cleansing clothes etc. made from recycled cotton or bamboo materials – including Humble Brush and Brightwood Australia. In fact, natural oral care in general was trending this weekend, including natural toothpaste options from Grant’s, Alfree, and a unique range of powder toothpaste from Love Beauty Foods.
Collagen, Collagen, Collagen! – Collagen fans will be happy to know that Sydney’s ICC was absolutely jam packed full of collagen products, and in exciting new (and delicious!) formats. There were plenty of hydrolized collagen powders, with some new varieties to treat different needs. There were collagen bars and snacks, such as Nutra Organics and Chief, stunning capsule brands like Pretty Pod, coconut water and collagen blends like Coco Luxe, and (most excitingly for us!) collagen and coffee blends like Morlife’s Beauty Brew.
Camel milk – this unusual skincare and food product made itself known across a few brands exhibiting, including QCamel and The Camel Milk Co – known for its hydrating benefits on skin and health benefits on the gut.
