Jessica Turner Last night, the stars gathered at The Beverly Hilton for the 74th Golden Globes ceremony, an awards event honouring the best in American film and television of 2016.
The celebrity studded red carpet at the Golden Globes has long been a hotly-anticipated showcase of burgeoning fashion and beauty trends: this year did not disappoint.
Among the pretty, but “safe” choices, one aesthetic statement took centre stage. Lola Kirke, an English-born, American actress, flaunted furry pits in a strapless floral frock.
Some may recoil, but it’s unlikely Lola got lazy with laser and it’s doubtful that this hair-raising “haute-ness” was the result of a forgotten sugaring appointment (or five).
Considering she’s a self-proclaimed feminist, it’s probable that Lola’s unshaven armpits are an unabashed, totally intentional, nod to women’s liberation.
It’s a movement that ultimately advocates equality of the sexes, so the “no-shaving body hair” logic is clear – removal means conforming to gender norms that men are exempt from.
Before Lola, a cult of unshaven stars have raised their arms in a toast to the movement:
Beauty is a pertinent feminist issue as some argue that companies dictate what is beautiful and profit from our deepest insecurities.
Our industry is oftentimes scrutinised from this point of view, however, recent commentary begs to differ. Some feminists champion the feeling of empowerment that can be synonymous with makeup or other cosmetic enhancements.
Add to this, the global “green beauty” trend, touting personal care products and practices that are healthy for humans and the environment is applauded by some Women’s Liberation voices. It’s a movement invested in wellness and sustainability rather than unrealistic beauty standards.
And the incredible range of eco-friendly products available ensure even the firmest of feminists (as well as the the hairiest of pits) don’t have to forgo deodorant when making political statement.
We can understand why anyone might shun traditional deodorant – women in particular, as many formulas contain hormone disruptive ingredients and toxic chemicals like aluminium.
No Pong, a Sydney based company has released an unisex, all-natural deodorant that is totally effective.
*Header image via: Getty
