Sarah Mourtos Injecting some beauty into two Australian icons; Gowings and Mecca.
Mecca will now offer aesthetic and wellness services in its new flagship store. The beauty haven located in the iconic Gowings building in Sydney CBD opened last week marking the beginning of a new relationship between retail stores and the aesthetics and wellness industry.
Facial aesthetician Dr Van Park and naturopath Anthia Koullouros both have residencies in the Mecca Service Suites with limited appointments each month. These suites include back exits, which is a considered feature from the retail giant given the busy location and delicate nature of the treatments.
Shoppers can also book in for a Mecca Pro Peel using Dr Denis Gross resurfacing peel solution, which is delivered by a skincare expert, or experience a La Mer or Chantecaille treatment. The service cost is redeemable with products.
Mecca has partnered with contemporary jewellery designer Sarah & Sebastian to offer piercings and bracelet soldering, and hair salon EdwardsAndCo has brought its cult following to the flagship’s hair studio. Shoppers can enjoy a blow-dry and choose from one of the several styles on the treatment menu.
The new Sydney flagship spans over 1,800 square metres and four floors and is 20 times the size of its first store on Toorak Road in Melbourne. It features a Beauty Lab, Skin Lab, Brow Lab and Mecca’s largest-ever Perfumeria. There is even a Mecca Studio that was designed with events and private bookings in mind. And what feels like the icing on this four-tiered confetti birthday cake with sparklers is that the flagship is home to over 200 of the world’s most desired brands. Many of which had their paths formed in cosmeceuticals.
Protruding onto the corner of George and Market Street, Mecca has cemented itself as the leader in the retail beauty space, and it’s hot on the heels of the aesthetic and wellness industry. Only time will tell the success of these services* or whether they will be rolled out across other stores. But one thing is sure, the journey to Mecca is one Australian consumers are eager to make.
How do you feel about aesthetics and wellness offerings in retail spaces? Let us know in the comments below.
*At the time of publishing, Dr Van Park was mostly booked out for the next month.
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