Sarah Mourtos Introducing the new ‘scar-free’ hair transplant expected to change the face (or should we say hairlines) of the Australian transplant market.
Venus Concept has brought US hair restoration system, NeoGraft, to Australia. It offers a ‘minimally-invasive’ alternative to traditional hair transplant surgery and is expected to blow open the local market.
Global Market Insights valued the international hair transplant market at US$8.1 billion last year and expects it to grow 25.8 per cent annually to reach US$40.1 billion by 2026. There are currently no independent statistics readily available on the Australian population, but it is estimated that 85 per cent of men experience hair loss by the age of 50.
Venus Concept Australia education manager, Whitney Stronach, believes NeoGraft’s success lies in its simplicity. The device works by extracting individual hair follicles, which are then sorted by size and placed into the recipient site.
“The patient doesn’t require stitches, is left with virtually no visible scars, and can return to work or their normal routine in just two to three days,” she said.
NeoGraft launched in Australia this month, and it’s already being used by several leading plastic surgeons including, Dr Lisa Friederich, Dr Michael Zacharia and Dr Anh Nguyen. Dr Zacharia was so impressed with NeoGraft that he has performed a treatment on his 26-year-old son.
“We were talking about the NeoGraft, and he said, ‘I’ll be one of your first’, and I said something like, ‘I didn’t even realise that you wanted it’. I hadn’t noticed Sam’s receding areas as he always combs his hair forward. I didn’t think it was really that bad, even with his hair pulled back, but he wanted it done,” Dr Zacharia said.
Stronach says the demand for hair loss solutions is high, but it’s going mostly unnoticed as many really on wigs or trick hairstyles to cover balding.
“There is no doubt that most people are not happy going bald. Many learn to live with their hair loss or attempt a wide variety of OTC remedies to try to fix it, but unfortunately, most don’t deliver the results they are hoping for,” she adds.
It a common misconception that pattern baldness only affects men, as historically they have made up the majority of hair transplant patients. However, women accounted for 25.9 per cent of the international hair transplant market in 2019, according to Global Market Insights.
In Australia, the female market is largely untapped. Many cosmetic and plastic surgeons don’t realise their female patients are suffering from hair loss because they’re better at hiding it.
“However, make no mistake; women are looking for solutions to their hair loss just as much as men. NeoGraft makes hair restoration a real possibility for so many more people. It creates a natural-looking hairline so all patients can look more like their old selves again,” she finishes.
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