Spa+Clinic Team The aesthetics industry is awash device technology that can dramatically transform a client’s complexion, whether for age management or correcting conditions such as acne, scarring or pigmentation. However, relying too heavily (or solely) on machines for skincare protocols poses a real danger to an aesthetics business, says Daniel Dickson, CEO of DMK Australia. He explains that (wo)man and machine need to work together, not compete:
Many aesthetic devices on today’s market are phenomenal. When used in the right context, by right operator with the right motives on the right skin condition, they are an absolute revelation for the skin industry.
However, they are often more targeted approaches for quicker results but don’t address the gradual remedial process required in age management and skin revision cases.
There is a real danger in skin practitioners and therapists relying too heavily on device technologies for skincare protocols.
Apart from the fact there is not one device that completely alleviates conditions such as acne, scarring, pigmentation, ageing concerns and reactive skins, you are contending with a device that can be purchased by your competitors.
This means that they can offer the same protocols as you and then you are competing on price.
Another problem is that the marketing hype surrounding many devices can lead to unrealistic expectations of what can be achieved and, thus, disappointed or disgruntled clients.
The treatment protocols offered by skincare practitioners should be specifically prescribed for the individual client.
It is a combination of man and machine that will achieve the best outcomes – one without the other is nowhere near as effective.
Educating clients about this and managing their expectations of what is achievable is what I believe the industry needs to continue to improve on.
Good, healthy skin that looks its best for as long as possible is a combination of topically-applied treatments, daily home prescriptive products and the intervention of professional specific skin revision machines that have targeted results.
Editor’s note: If yours is a salon, spa or clinic that doesn’t offer devices, work your local network. Team up with a business that does, and they should do vice versa with your hands-on skincare protocols. It will lead to very valuable cross-referrals for both your business and your clients’ outcomes.
