Jessica Turner If they’re not snapping up your retail stock, where are your skincare savvy customers shopping for new products?
They might be subscribing to one or more of the ever-popular beauty boxes that arrive by post every 30 days, and range from a high-end Glossy Box, to an eco-friendly Good Being Box.
The boxes are based on the ‘discovery retail model’. Generous skincare and beauty samples are sent to customers who might not otherwise try them but, after a taster, they’re hooked for the long haul.
With new research revealing that shoppers are ten times more likely to buy full sized products after sampling small versions, this trend is too lucrative to ignore.
Professional skincare brands have long offered starter sets which work on similar selling principles to the boxes. So, in light of this trend, it might be time to soup-up your pitch on the pint sized.
Keep abreast of these power packs from your favourite brands and whip them out when your customer has itchy feet; to travel, or update their skincare routine.
1. The Essentials
We’re constantly told to pack light when we travel; to only take ‘the essentials’. With the Essential Travel Oils from Aromatherapy Associates, we can rest assured they’re indispensable even in the most streamlined suitcases. The luxe London based skincare line has curated this pack of four oils to make any holiday, including the hectic, totally relaxing. A selection curated for starting the day, lifting spirits, dissolving stress and supporting the immune system, a client coveting these will surely be sold on the super sized versions, post-sojourn.
2. The Targeted Trio
The Redness B-Gone kit from Pevonia, pieces together the potions needed for an anti-redface ritual. The cleanser, toner and moisturiser work in harmony providing fast acting relief for all rosacea symptoms, ranging from persistent redness to dilated capillaries. Green tea works to heal congestion, while French Rose essential oil calms redness and soothes irritation. The trio is so effective that after these generous skin-fixers are finished, clients can cherry pick to have a hero on hand to clear rosacea if disaster strikes and it resurfaces.
3. The Taste Tester
Your clients will likely devour The Edible Beauty range after first bite. The pledge of the products is: “If you would not put it in your mouth, we would not put it in our products.” Free of all preservatives, colours and synthetics, they’re made entirely with pure botanics. A travel sized kit, used on holiday or at home will prove the power of these products and, as with all things delicious, your clients will be hankering for more.
4. The Mantle Pieces
Boasting a skincare range as extensive as their therapist education program, these travel packs from DMK demonstrate the benefits of using specific products in tandem. With four kits, curated to target individual concerns, The Essentials Packs can be prescribed accordingly. Whether your client is looking to clear acne or keep ageing at bay, DMK’s philosophy for all skin types hinges on keeping a balanced and healthy acid mantle. With these handy packs, your customer will see the results from using a skin care system rather than stand alone items, and then scoop up full sized versions at their next treatment.
5. The Serum Sampler
Whether your client is serious about serums, or stuck between options, Medik8‘s ABC Packs are a perfect introduction to the brand’s famous vitamin infused skincare. The Retinol 3TR is pumped with vitamin A, The Hydr8 B5 is a powerful Vitamin B boost, while the C-Tetra is loaded with Vitamin C. Containing their cult-favourite Gentle Cleanse, the combination of serums work in harmony to combat ageing, or can be used alone, according to skin type. Since all three serums are equally potent, your customer might find making a choice difficult. This generous sampling of all three will solidify their preference for one in particular, or help to justify purchasing three full sized products.
