Jessica Frost There’s no denying an online presence is a must in our digital age and customised content is king when it comes to engaging your audience.
If you don’t have a natural knack for photography and videography, we’ve got a few essential tools to add to your belt that will help you create content that inspires and engages your clients and patients.
Before we dive in, it’s important to remember that authenticity is the most important factor above all else. So, think about the message you are sharing with your audience and use these tools to ensure your content clearly communicates your message and reflects the branding of your spa or clinic.
1 . A Good Lighting Source
Filters are great, but even they can’t fix content that’s lacking in its lighting. Bright and even light will transform an image of your clinic, products, and yourself as you connect with the camera. Not only does it make your content look more professional, it makes editing far easier. Rather than wishing and waiting for golden hour every day, invest in a transportable ring light that offers multiple brightness and heat settings. Your best light will always be easy to find.
2. A Content Scheduler
A busy day of clients and patients makes consistent posting on social media a little tricky. Instagram and Facebook both love their regular users and reward accounts that post when their followers are most active and engaged. A content scheduling app like Later.com, Planoly or Hootsuite allows you to set up your posts ahead of time and have them automatically posted at the most strategic times. They also make it easier to ensure your feed is looking on brand and consistent by planning content.
3. Editing Apps
You don’t need to be a Photoshop professional to edit your content and create a consistently beautiful feed. There are plenty of apps that allow you to edit content quickly and intuitively from your smart phone and directly upload it to your social media platforms, website or content scheduling software. Check out VSCO, InShot and Lightroom for pre-set filters and single touch editing and cropping features.
4. A Colour Palette
Perhaps not as shiny or exciting as an innovative app, but arguably more important, is your colour palette. Creating a consistent look for your brand is a fast way to stand out online and create instant recognition from your target audience. Your clients will get a sense of your personality and be able to pick out your posts from their cluttered feed thanks to a cohesive colour palette that undeniably represents your spa or clinic. Canva allows you to upload your colour palette to easily recall your chosen shades when creating content and simply writing down the colour codes in your notes will make finding colours on editing apps a breeze.
5. A Microphone
From IGTVs and reels to YouTube and Facebook Lives, video content reigns supreme when it comes to social media and connecting with your clients and patients in new and exciting ways. No great video is complete without crystal clear sound so a small microphone is a must. You can pick up microphones that work with your smartphone or camera from Officeworks or even your local camera shop. This small investment will make a big difference to the quality and professionalism of your video content.
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