Jessica Frost We’ve rounded up some simple tips to help your spa or clinic make the most of extra spend around mum’s special day.
Mother’s Day is just around the corner and after the let down of a locked down celebration last year, there’s plenty of opportunity to make the most of this year. Countless gift guides put spa and dermal treatments at the top of their Mother’s Day lists so it pays to be ready and make shopping for presents from your spa or clinic easy.
1. Promote Treatment Gift Vouchers
If you’re not already offering or promoting your gift vouchers, now’s the time to start. They’re a simple and quick to buy gift and can be sent to mums who are living in a different location to their children. While dollar value gift cards are always essential, creating gift cards for specific treatments will appeal to shoppers who don’t like a value to be associated with their gift.
2. Create Special Treatment Packages
You can easily encourage a little extra spend by creating some special treatment packages with add-ons that make the overall package more attractive. These will also take the guess work out of choosing which treatment to buy mum. Consider pairing complimentary treatments together to create a longer service and give mums more chance to relax. Putting together a course of treatments also makes a great gift, for example, buy four LED light treatments and get one free.
3. Plan Out Your Instagram Promotions
There’s no denying that Instagram is a quick and effective way to reach your target audience so should be used to update them on all of your Mother’s Day promotions. Plan out a number of posts and stories between now and Mother’s Day that communicate your gift ideas and get your business in front of eager gift shoppers.
4. Add Gifts With Purchase
Everybody loves a little added value and a gift with purchase is a great way to encourage people to buy a gift from you. It could be as simple as a glass of champagne on arrival when treatment vouchers are used. Or, you can go all out and package in a skincare routine with a dermal treatment, offer a bouquet of flowers with gift vouchers or add an LED treatment onto any treatment booked for the day of Mother’s Day. Anything that makes your service stand out as something special for Mother’s Day will attract shoppers.
5. Stock Your Shelves With Gift Ideas
Catch the eye of your existing clients as they come in for their treatments with some beautiful gift ideas just waiting to be picked from your shelves and taken home to mum. Think candles, diffusers or room sprays, limited edition travel packs, leather makeup bags, or anything that would compliment your services.
6. Don’t Forget To Update Your Website
Social media may be leading the pack when it comes to promotions, but you shouldn’t forget about the power of your own website. Be sure to update it with any gift ideas or special promotions you run throughout Mother’s Day so shoppers can easily find your information when they search.
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