Sarah Mourtos Another well-loved event will transition to be online for the year.
Cosmoprof Asia is going virtual for 2020. This move follows in the footsteps of several other events and expos now taking place on servers rather than in exhibition halls.
The physical event was initially scheduled to take place on 11-13 November at the Hong Kong Convention and Exhibition Centre but has since been postponed to 2021 due to COVID-19 fears and border closures.
President of BolognaFiere Gianpiero Calzolari says rescheduling the physical event is the best option for its business leaders, exhibitors and partners.
“Particularly for our large composition of overseas participants, travelling to this international event would be impossible. Therefore, Cosmopack and Cosmoprof Asia’s face-to-face event will return in November 2010 when we expect that international travel and business will return to a much more normal state,” Calzolari said.
Cosmoprof Asia Digital Week will instead take place online from 9-13 November offering a comprehensive virtual exhibition program. It is tagged to be an innovative digital platform offering companies and professionals an opportunity to “continue business, view products, meet clients and potential customers, and stay up-to-date on beauty trends and technology in 2020,” Cosmoprof said in an official release.
The digital platform will debut a business-matching feature with online product showrooms. Attendees can access the latest offerings in cosmetics and packaging and connect via virtual meetings, a live chat and instant video conferencing. These are simple features to make the virtual event feel more realistic to the usual experience of Asia’s leading international trade fair. Director of Cosmoprof Asia David Bondi says they have a responsibility to the industry to help them thrive and survive during this testing time.
“Though nothing can replace the spirit and magic of attending Cosmopack and Cosmoprof Asia in person; we aim to provide an extraordinary digital experience in November,” Bondi said.
If you’re craving the opportunity to connect with people in real life (yes, you read right), SPA+CLINIC in partnership with Professional Beauty are hosting BEAUTY & SPAS Insider on the 26 October at the Ovolo Woolloomooloo. We have a jam-packed schedule of speakers and panellists who will provide you with the knowledge on how to grow your business to new heights and come out of this time stronger. Tickets are currently available here.
