COO HydroPeptide / International
“I am particularly excited for the impact epigenetics will have on skincare.”
Why me and my identical twin are not the same
As an identical twin, I have always been fascinated by how our DNA is impacted by our environment. While my twin and I are alike in many ways (after all, our DNA sequences are 100% copies of each other), we are not identical because our DNA expression patterns change over time and in response to our individualised experiences. The science of epigenetics helps explain how identical twins are not exact clones of each other. This interest helped push me to pursue a bachelor’s degree in cell biology and a doctorate in protein and molecular biology along with a master’s degree of business administration. My background includes research in epigenetics, signalling pathways and the molecular mechanisms involved in anti-ageing.
While I did not have plans to be part of the beauty and skincare industry, I still remember the pivotal phone conversation with my sister, Annette Rubin. At the end of 2011, she shared that she was joining HydroPeptide as a Managing Partner. I teasingly asked her if she even knew what a peptide was and then said to her “you do realise peptides and cell signalling is what I have been researching the last eight years, right?” She got super excited to learn this, which led to an initial consulting opportunity with HydroPeptide. An advisory role was important for me as it allowed me to see the opportunities available in the skin care and wellness industry and how we could apply the principles of epigenetics to the industry.
How we reverse the ageing of skin cells
I am particularly excited for the impact epigenetics will have on skincare. We are now using the principles behind epigenetics to create ground-breaking skincare formulas that impact cellular health and help change gene expression patterns over time, so skin looks and acts younger from the inside out. With an innovative approach of reversing the ‘aged’ epigenetic state of the cell and improving cellular health, we can create solutions that benefit the health of the skin long-term.
We are collaborating world-wide with some of the best minds to develop products, devices and protocols. These collaborations have already delivered game-changing, patented formulations like Nimni™ technology and other clinically proven formulations like LumaPro-C and Power Serum. These award-winning formulations have led to partnership opportunities with best-in-class devices (e.g. HydraFacial), as part of which our formulations will enhance the user experience and deliver optimal cellular health. Our research and development team has never been busier and the future for healthy skin is very bright.
Upscale experience, flawless results
HydroPeptide is a professional skincare brand committed to the physician and spa channel. Our blend of scientists and beauty professionals have spent the last 15 years perfecting anti-aging specifically for discerning clients who desire an upscale experience with flawless results. Every decision we make aligns with our goal of building and driving business through our professional accounts.
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Contact:
BLC Cosmetics
P: (02) 8667 4695