Nadine Dilong One of the oldest and most luxurious spas in Sydney, The Darling Spa at The Star Sydney is inviting guests to ease back into the 2022 working year with its comprehensive new range of luxurious treatments by BABOR.
The team at The Darling made the decision to move from using two skincare brands to using BABOR exclusively as the range covers everything their clientele needs, from clinical facials to indulgent body treatments, while also being in line with the hotel’s values. The Darling Spa manager, Danielle Williams, tells us more about this kismet partnership:
Our property at the Gold Coast has been working with BABOR for a while, and we are proud to say that, as of February 2022, our treatment menu at The Darling Spa Sydney is now entirely BABOR. Our clients are receiving it really well, the transition hasn’t been difficult at all. Going from two brands to one has actually been relatively easy as BABOR has such a broad range of products, so they fit in well with our previous treatment menu structure. This meant that if a guest was asking for something we had previously had, we could offer something very similar, and the team at BABOR were really open to creating bespoke treatments for our needs.
So we rolled out the new treatments bit by bit, and the whole process was really easy as we got a lot of support from the team at BABOR. Our staff received training on the products and treatments by BABOR’s trainer Shelly, who was always available when we needed her or whenever I had any questions, even outside the usual 9-5 times. We didn’t always have this level of support from other brands.
Our clientele is a mix of Casino guests, hotel guests, local people, and those who book in for a special occasion. BABOR offers a full range of retail products, the highlight being the ampoule assortment, which have been quite successful with our clients, and one of the best-sellers for us has been the SeaCreation range. Our clients trust the brand as it’s German and they know it’s high quality. Every product is free from nasties and sustainably made, which makes it even more appealing in today’s times. This aligns with our FORBES standards as well, which includes getting rid of single-use plastics, and using products that are environmentally friendly. BABOR ensures a sustainable approach right from sourcing ingredients to manufacturing and even having their own forest in Germany where they plant a tree for every Cleanformance product sold. Most lines are now cellophane free for outer packaging and moving from leaflet inserts to QR codes to provide consumer information on product ingredients and use.
We have a few Doctor BABOR treatments on offer, the new Cleanformance range, which is completely vegan and focuses on sustainability, as well as the Repair Cellular facial, so we’re deviating a little bit from only luxury, pampering treatments as people are looking for more results-driven treatments these days. A big part of our target market is Asian, so we offer the BABOR Brightening Treatment, which focuses on evening out the skin tone. Overall, the treatments really speak for themselves and we find that once a guest has had a BABOR treatment, they are really open to purchasing retail products.>
If you’re interested in becoming a BABOR stockist, contact BABOR on: info@babor.com.au or 1800 139 139.