Isobel Larkin The darling of Australia’s spa industry embarks on further international growth.
Boasting a slew of beloved spas across the country and a celebrated skincare range, endota is one of Australia’s favourite wellness brands. Now, endota has its sights set on expanding into New Zealand with the acquisition of Forme Spa’s nine locations.
The nine Forme Spa locations include Albany, Takapuna, Mt Eden, Parnell, Ponsonby, Wellington, Christchurch, Queenstown and Hamilton. With these new facilities secured, endota will now have 120 venues across the globe.
“This acquisition is the natural evolution of our founding vision- to help people feel well. We’ve been increasing our focus on international expansion for quite some time now to deepen this commitment on a broader scale and New Zealand is a good place to start given its proximity to Australia and similarities in the market,” endota CEO, Melanie Gleeson tells SPA+CLINIC.
Like endota, Forme is a household name in New Zealand and has built a solid reputation as an industry-leading spa services provider. Given Forme shares endota’s commitment to holistic wellness and clean beauty, the amalgamation seems like a match made in heaven.
“With endota and Forme having over 20 years’ experience in the wellness industry each, alongside shared values centred around beauty that is kind to the planet, I believe we’re perfectly aligned to deliver a seamless experience,” says Gleeson.
Gleeson shares that these moves into New Zealand are aimed at serving two goals: allowing more people to enjoy the benefits of endota’s services while creating more international brand awareness.
“Our focus is to help as many people as possible experience wellness. By expanding into New Zealand, it will allow us to deliver endota product and services to a whole new audience,” explains Gleeson.
“The New Zealand network has room to grow, and we’re excited to look at new opportunities to increase the footprint and product distribution in New Zealand. Replicating our success in Australia to international markets remains a key part of our strategy and this is an important first step in that journey,” continues Gleeson.
Training through endota’s Wellness College will commence for all current Forme Spa therapists with the aim of integrating endota’s full treatment offering within 12 months.
Meanwhile, some endota products are now on shelves in Forme Spas.
“The endota Organics range is already available for purchase in Forme Spas, and we’ll be introducing our New Age range later in the year. Treatments will focus on relaxation massage services and facials and will be centred around some of our most popular treatments available in Australia,” says Gleeson.
Read SPA+CLINIC’s latest issue here:
There are 5 ways you can catch up with SPA+CLINIC
- Our quarterly print magazine, delivered to your door. Subscribe here.
- Our website, which is updated daily with its own completely unique content and breaking news.
- Our weekly newsletter – free to your inbox! Subscribe here.
- Our digital magazine – click here to view previous issues.
- Our social media – see daily updates on our Instagram, Facebook & Linkedin
