Taneesa Williamson In a first-of-its-kind activation, ELEMIS will debut a spa experience aboard the Aston Martin Aramco luxury yacht during the Monaco Grand Prix in May, further solidifying its presence within the elite motorsport lifestyle.
Luxury British skincare brand ELEMIS has been announced as the first Official Skincare Partner of the Aston Martin Aramco Formula One Team, marking the beginning of a multi-year collaboration that blends high-performance motorsport with luxury skincare.
For decades, ELEMIS has pioneered clinically proven skincare and next-generation treatments, championing confidence and self-care within its global community. Now, through this partnership, the brand is set to make an impact on Formula 1’s evolving fan demographic.
According to Nielsen data, 41% of F1 fans are now women, with the fastest-growing segment being women aged 16 to 24—a shift that aligns with Aston Martin Aramco’s “Make a Mark” strategy, which promotes inclusivity within the sport.
Beyond performance and innovation, sustainability remains a core focus for both brands. As the first B Corp-certified company to partner with Aston Martin Aramco, ELEMIS is committed to responsible sourcing and environmental consciousness, reinforcing the team’s ongoing sustainability efforts on a global scale.
Throughout the first year of this partnership, ELEMIS will introduce exclusive, limited-edition skincare collections and curate immersive trackside wellness experiences at the Aston Martin Aramco Paddock Club Suite. Guests will have the opportunity to indulge in ‘pit stop’ treatments, bringing an element of self-care and relaxation to the adrenaline-fueled world of F1.
Industry leaders share their excitement
“Becoming the first Official Skincare Partner of Aston Martin Aramco is a significant and exciting milestone for ELEMIS. This partnership unites two iconic British brands with a shared mission: to push the boundaries of performance and innovation on a global stage. We are proud to lead the way in integrating luxury skincare into the world of Formula 1, offering fans and drivers alike a new dimension of self-care and high-performance beauty.”
Séan Harrington, Co-Founder & CEO of ELEMIS
“We are thrilled to welcome ELEMIS to the Aston Martin Aramco family. As a brand rooted in innovation and excellence, ELEMIS is the perfect partner for us as we gear up for the 2025 season. This marks a major milestone in how we connect with our fans, offering them unique lifestyle experiences that extend beyond the racetrack.”
Jeff Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team
“It’s incredible to see ELEMIS joining the Aston Martin Aramco team as the Official Skincare Partner. Formula 1 is all about precision and performance, values that perfectly align with ELEMIS’ approach to skincare. As the Head of F1 Academy, I’m passionate about making motorsport more inclusive and accessible, and I love that ELEMIS shares that vision.”
Jessica Hawkins, Driver Ambassador and Head of F1 Academy, Aston Martin Aramco
With this pioneering partnership, ELEMIS is set to redefine the intersection of luxury skincare and elite motorsport, bringing a fresh perspective to beauty, wellness, and high-performance living on the global stage.
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