Mala McAlpin The outbreak of Coronavirus in Italy has pushed the event back to June – just two weeks before its original date.
Cosmoprof Worldwide Bologna has officially just announced that the 2020 edition will be postponed from its original date of 12-16 March, to 11 – 15 June 2020. The last-minute change has been instated amid the spread of Coronavirus (now officially named Covid-19) in Northern Italy.
‘The latest news concerning Novel Corona Virus in Italy have forced us to review our positions,” says Gianpiero Calzolari, President of BolognaFiere. “In agreement with the Regional Government of Emilia Romagna and with the Municipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health.”
“The decision to postpone the event from 11 to 15 June is a further evidence of our commitment to support the development of the cosmetic industry worldwide,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA (organisers of Cosmoprof Worldwide Bologna). “In this way we can offer to the over 3,000 exhibitors of this edition and to the 265,000 operators attending our exhibition every year a high-quality business event, as in the tradition of Cosmoprof. I would like to thank our exhibitors and our partners for their understanding in the latest weeks, due to the complicated scenario in which we are involved. Thanks to the collaboration of the entire industry, our event in June will be a key moment for our sector.”
Despite the massive change just two weeks before the event, event partners appear to be pleased with the change, in the interest of public safety.
“Cosmetica Italia is working together with its historic partner, BolognaFiere Cosmoprof, sharing the decision to postpone the fair to ensure maximum health and safety conditions for operators and visitors to the event,” says Renato Ancorotti, President of Cosmetica Italia – Italian association of cosmetic companies. “Our goal is to be side by side on the occasion of the new appointment, to reconfirm the excellence of the Italian cosmetic industry, recognized all over the world and reacting positively even in contexts of uncertainty.”
One of the most highly anticipated beauty industry trade shows worldwide, this year’s event is expected to attract 3,000 exhibitors and 265,000 operators at the Fiera Bologna exhibition centre. According to organisers, the 2020 program and special initiatives will not undergo substantial changes. In particular, says the official press release on the postponing, ‘the activities outlined in recent months are guaranteed to optimise the business opportunities of the operators attending the event in Bologna.’
